Today we break the silence (has it really been over a month since our last post?) with the news that Emerge Digital has been acquired by Upshot, a Chicago-based marketing agency with vast expertise in brand, promotion, retail and regional marketing. Combining these capabilities with our own experience with web design, online promotions, social media, mobile phone marketing and branded interactive games is a a natural fit allowing both camps to become more competitive in the marketplace.

This acquisition comes at a time where marketers are seeking agencies with deeper capabilities and a greater knowledge of the digital space and social media. Not surprisingly, growth in interactive is projected to outpace all other areas of marketing over the next few years.

“Our acquisition of Emerge reflects our commitment to consumer engagement,” commented Brian Kristofek, Upshot’s President and CEO, “Interactive is an increasingly important piece of the integrated marketing mix today.”

To those of you who have been following our work, this should come as no surprise: we’ve enjoyed partnering with Upshot over the past few years on client projects for Kraft Foods, MillerCoors, and Aircell’s Gogo Inflight Internet. Moreover, our campaigns together have been recognized in the industry with numerous interactive awards.

Plus, it doesn’t hurt that our cultures, our philosophies and our work approach mesh well together.

As of October 15th our cadre of producers, developers and designers have relocated to Upshot’s headquarters (at 350 Orleans in Chicago) under the Upshot brand name. We are happy to report that the transition has been seamless and we are looking forward to bringing more interactive solutions to Upshot’s diverse blue chip client roster.

To learn more about Upshot visit http://www.upshot.net

To visit our rebranded site visit http://www.upshotinteractive.net