http://www.newmediabuzz.com Emerging Media Demystified. From Emerge Digital. Fri, 23 Oct 2009 20:26:54 +0000 http://backend.userland.com/rss092 en Today we break the silence (has it really been over a month since our last post?) with the news that Emerge Digital has been acquired by Upshot, a Chicago-based marketing agency with vast expertise in brand, promotion, retail and regional marketing. Combining these capabilities with our own experience with web design, online promotions, ... http://www.newmediabuzz.com/upshot-advances-interactive-capabilities-by-acquiring-emerge-digital/ We published a piece late last year called “Why Online Marketers should care about Adobe AIR” If you aren’t familiar with Adobe AIR, it allows you to create or port web applications for use like a traditional computer desktop program, but with much of the interactivity and connectivity of the ... http://www.newmediabuzz.com/has-twitter-opened-up-the-desktop-marketers-take-note/ One of the topics talked about ad nausea in online marketing circles is measuring social media ROI. Another topic of equal weight is building your Facebook Fan base. For obvious reasons, the more Fans, the more of an audience you have to talk (and let’s face it, by “talk” I ... http://www.newmediabuzz.com/now-how-much-would-you-pay-investing-in-facebook-content/ Who doesn’t like a good online quiz? Take a leftover from Web 1.0, add a dash of social networking, and it would seem quizzes are the hottest thing online. Of course, we all complain we’re inundated with Facebook quizzes, but hell, we all take them now and again right? These quizzes ... http://www.newmediabuzz.com/worst-quiz-ever/ My wife, a long time rabid e-newsletter subscriber recently “discovered” RSS Feeds. Of course, I believe I had casually mentioned “you should read some of those via RSS” about 400 times over the last few years, but people are habitual creatures. Naturally she loves the idea now, but commented, “there’s just ... http://www.newmediabuzz.com/content-darwinism-what-to-say/ For the 2009 football season, The Dallas Cowboys will be moving into a vastly improved new stadium. As the Cowboys exclusive beer partner, Miller Lite wanted to bring the excitement of this historic event to fans across Texas. Enter BidMillerLite.com an unprecedented new website allowing Cowboys fans to obtain promo codes ... http://www.newmediabuzz.com/bidmillerlite-com/ Doing some sort of Web 2.0, social media glossary for marketers is an idea we’ve been kicking around for sometime. With so many terms getting tossed around and created almost daily, tracking social media can be dizzying. While there are tons of glossaries out there for social media (Google it, ... http://www.newmediabuzz.com/the-social-media-marketers-glossary-part-1-a-d/ Microsoft's highly-anticipated Bing.com debuted recently, and Microsoft is reportedly mounting a massive ad campaign to promote it, so I decided to conduct a completely random, non-scientific, borderline unfair test of Google vs. Bing. Based on some current client work, I wanted to locate articles that talked about successful launches of Ning ... http://www.newmediabuzz.com/google-or-bing/ I read a post not too long ago about how Seth Godin's book, "Permission Marketing" had turned 10 years old recently. Not to come off like a soothsayer, but I recall when I first read that book, it completely made sense to me--it was just so natural, so commonsense. What my ... http://www.newmediabuzz.com/the-new-regime-in-permission-based-marketing/ For what seems like eons, though Oceanic Flight 815 was Lost well before, brand marketers and the agencies that represent them have been trying to find effective ways to tap into the Facebook audience. With 200+ million accounts worldwide and 50% of those users hitting the site daily, it doesn’t ... http://www.newmediabuzz.com/facebook-the-new-home-for-your-brand/