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Archive for the ‘SXSW Interactive’ Category


SXSW Postgame: Social Media Marketing Metrics Strategy and the Culture of Cruelty

After the Zukerberg keynote debacle, this panel seems to rank #2 in terms of virtual rancor.

Looking back, it’s an interesting comparison between the real-life panel contents and the virtual vitriolic world that (d)evolved in the parallel Meebo chatroom.

Personally, I was completely aloof to the entire Meebo stream trying to keep my typing up to speed with the panelist’s comments. One thing I’ve found from blogging SXSW live was that it allowed me to focus completely on the content instead of the conversation.

In these panels, it’s really easy to walk away feeling like no one said anything of value just because it gets so conversational. A lot of Meebo-ers got sucked into this feeling, and fueled by the adolescent fun of chatting away in an anonymous context where everyone is king…. Well, their transcript sits side-by-side with mine here on the monitor. When you compare the two panels, the real panel sitting on the dais is the clear winner.

That’s not to say that there weren’t ironies worth mentioning, both in the experience of the panel, and reviewing the post-panel virtual takeaways.

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Thanks, TheAgencyBlog!

Quick shout out to Giovanni Gallucci over at TheAgencyBlog.com for throwing us (Emerge Digital) a link today to our SXSW coverage of Social Media Metrics Marketing Strategy — he was a panelist in this one.

Postgame commentary coming on this one soon, as there was a lot of good useful info to boil down. I think there was also some kind of meebo riot going on in the background that I totally missed. Will have to check back on that too.

Anyway — thanks again Giovanni, glad you liked the coverage!

… unless that link was some kind of April Fool’s Joke. If that’s the case, I call a reverse on this blog entry to make all "good" references into "bad," and "thanks" into "I hate you."

Michael

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Dave McClure, Stop Stalking Me

As I’ve been trying to keep up my own education on social media platforms, capabilities, and everything else on the Web that allows people to communicate and come to consensus, I can’t seem to escape the excellent writing of Dave McClure.

At first, it was all innocent, as I enjoyed Startup Metrics for Pirates at SXSW. That brought me to his blog, 500hats. Then my postgame article on that great panel. Then, some link to a video where Dave’s playing rockband in some studio. After that, found this awesome way of dissecting Facebook apps that he wrote on TechCrunch.

At this point, every shot of me is a closeup from an angle slightly behind me.
The kettle drums pick up a pace with the strings.
French horns begin to intone with a foreboding aura.
Then silence.
The phone rings.

Whew.
Just my grandmother. Again.

The real point here is that Dave’s post from the past on the basic architecting of Facebook apps is a must-read.

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SXSW Postgame: Magic and Mental Models: Using Illusion to Simplify Design

Jared Spool delivers yet again in his presentation. As I mentioned in the live post, when I saw the man last, he was preaching on creating user-centered experience with designing for the scent of information and basic usability concepts that rocked our world and led us straight down the path of designing ecommerce funneling (which I always thought was awesome until Going Social Now completely changed my thinking on it).

This time around, Spool burned down the house with his take on a more abstract concept: delighting users by manipulating their perception of an experience.

To be perfectly honest, Magic was probably too esoteric and gimmicky of an analogy to express these ideas, though it did make them entertaining. The problem with magic is that even when you see a trick deconstructed, you’re still left with the feeling that you can’t do it yourself — the trick is no more accessible to you after having "learned the secrets" than it was before. Pen and Teller have killed for years on this exact concept.

But when you break down his examples, what shone through brightest for me was how important manipulating time and space is for the user experience. And if you look at TV and Film, a lot of the concepts he’s trying to broach with magic have been practically applied for more than a century: and we all know them…

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Thanks, FreeToPlay!

Can’t let another day pass without thanking Adrian Crook at FreeToPlay.biz.

He was a panelist on Casual Multiplayer Online Games: Serious Revenues. He has also listed our site as a further resource for our live SXSW coverage of that panel.

So thanks again, and a warm welcome to all the folks who have taken the leap to visit The New Media Buzz and see what we’re all about.

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