Qi Fan was nice enough to send back the attendee reactions from TS2. Why keep them all to myself? Here are the written comments people chose to anonymously submit after my presentation (above) — along with a comment or two back, in case any of those kind folks find their way back here.
Emerging Media Demystified. From Upshot Interactive.
Archive for the ‘Speaking Engagements’ Category
TS2: The Reviews Are In
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Learning From Broadcast to Make Immersive, Evocative UX
Is it time for South By Southwest Interactive 2009 already?
It seems like only yesterday, like it was a vivid dream. Thought provoking panels and presentations led by the brightest minds in the world. Bar after bar, live band after live band. Manly interface designers cozied in the back seat of a bicycling rickshaw. The multitude of bats.
SXSW was also a fairly profound turning point in my professional career. Blogging for the first time, and having worked within my own aloof world prior, there were people on the dais saying the same things I felt like I was yelling from a remote island for years.
Better still, many of these panelists motivated me to continue writing this blog, challenging my ideas, and getting to know people through social networks who continue to think a step ahead of me. That’s where the real fun starts.
In the spirit of continuing the dialogues that I’m most passionate about, I’ve entered a presentation on behalf of all the talented people at Emerge: Learning From Broadcast to Make Immersive, Evocative UX (user experiences). It’s really the least I could do to say thanks for a conference that pushed my own thinking into a new gear. My hope is to do the same for someone else in 2009.
As part of the process, I need all 8 of you NMB readers to do me a favor: head to the Panel Picker page, register, and vote up my presentation. Votes in the panel picker represent 30% of the selection criteria. So it’s important.
After the jump, a bit more background on the idea for the presentation, and other potential panels worth your consideration….
Visit our main site or check out our social & viral marketing services to learn more about Upshot Interactive. Also, feel free to drop us a line anytime.
Game Your Way to 400% More Tradeshow Traffic and Lower Costs
On Thursday, I had the sincere pleasure of speaking at TS2 2008: The national conference for exhibition and event marketers.
The biggest problem in tradeshows today for attendees is that they’re really not a lot of fun.
Trolling the floor of a tradeshow feels somewhere between wandering Costco with no shopping list and being the only woman at a dance club; A miasma of lonely reps eager to cast you in their case study starring role to justify the cost of the trip upon return.
It’s not much more fun for exhibitors either. Representatives often have to start from square one with everyone who crosses the threshold for more information. If an exhibitor is lucky enough to scan an attendee, that information is basically piled up in a one-size-fits-all database.
Dragged back to the home office, the resulting spreadsheet meeting the minimum requirements of information gathering; presenting the daunting tasks of sifting, sorting, and following-up: These leads are barely warm at all. Probably why many attendees at TS2 admitted that the vast majority of tradeshow leads never get followed up on at all.
Luckily, games, some programming and solid strategy go a long way towards solving everyone’s problems…. In the slideshow above, you’ll see our proposed solution to bring fun, viral marketing, and education together into something you can easily build around for a far more valuable tradeshow presence: before, during, and after your event.
Thank you very much to all the folks who worked so hard to make the presentation and the conference such a success:
Trent Oliver, from Blue Telescope for providing some incredible case studies, they do some astounding interactive event work over there. Marc L Goldberg from Marketreach Inc., who was my track chair and provided excellent insights to revise the original draft.
Joan Schuldenfrei, the Education and Conference Manager at TSEA, and Qi Fan, TSEA Conference & Event Planning Coordinator. We spent a lot of time together in the speaker room, where she commanded the hectic in and out of so many speakers with nothing less than style and grace.
Visit our main site or check out our social & viral marketing services to learn more about Upshot Interactive. Also, feel free to drop us a line anytime.
What’s the Frequency Kenneth? Widget Strategy for Agencies
Finally tried out Slideshare to much success this morning, and happy to share with you the presentation recently given on widget strategy at WidgetWebExpo in New York.
Visit our main site or check out our social & viral marketing services to learn more about Upshot Interactive. Also, feel free to drop us a line anytime.
