For the 2009 football season, The Dallas Cowboys will be moving into a vastly improved new stadium. As the Cowboys exclusive beer partner, Miller Lite wanted to bring the excitement of this historic event to fans across Texas.

Enter BidMillerLite.com an unprecedented new website allowing Cowboys fans to obtain promo codes from Miller Lite packaging, stores and events, and then use points to “bid” on various items like VIP access to the season opener, tailgate parties, tickets, memorabilia and more. Each point qualifies as a sweepstakes entry—the more points used, the better chances of winning.

Working closely with Upshot, we developed BidMillerLite.com including a one of a kind, auction-style sweepstakes engine. On the site, players can create accounts, enter codes, manage points, and of course, use points to enter sweepstakes. In addition, we added features to build excitement around the Cowboys and Miller Lite, including games, interactive experiences and the ability to share with friends.

The promotion is limited to Texas resident only, so if you live in Texas, be sure to check it out. If not, you click on the thumbnails below to  view some screenshots: