Tactic Two: Sow More Seeds; Get More Fruit
A couple of years ago, Duncan J. Watts, Jonah Peretti and Michael Frumin published a fascinating paper called “Viral Marketing for the Real World” for the Harvard Business Review. The paper centered on “reproduction rate”—that is, the ratio of how often virally positioned content is passed along. They demonstrated that since viral campaigns typically don’t exceed a rate of R<1 (the pass along rate is less than one per person), most burn out in a short period of time.
Emerging Media Demystified. From Upshot Interactive.
Archive for November, 2008
Part 2 of 5: What Every Online Promotion Needs To Go Viral On A Budget: Our Top Five Tactics
Visit our main site or check out our social & viral marketing services to learn more about Upshot Interactive. Also, feel free to drop us a line anytime.
Part 1 of 5: What Every Online Promotion Needs To Go Viral On A Budget: Our Top Five Tactics
Imagine a roomful of anxious, downcast faces. They’re marketers, who for the last several years have struggled with massive shifts in the ways audiences are reached, influenced and react to advertising. Now they face a slumping economy with no end in sight. Soon budgets will be cut (or already have been). If you’re a marketer, it’s inevitable: A harsh light on your expenditures and accountability that leaves you as exposed as an ant under a magnifying glass. And if that’s not enough, everyone’s discretionary income is shrinking.
The way we see it, only three words matter right now: bottom line results.
Visit our main site or check out our social & viral marketing services to learn more about Upshot Interactive. Also, feel free to drop us a line anytime.
We’re back…
After about a month hiatus, the New Media Buzz returns. We’ll be featuring all new writers with a new focus on providing practical, road-tested marketing techniques for all things new media. (And for those of you who’ve followed this blog, you’ll also notice our slick new redesign…)
Beginning tomorrow, we’ll post part 1 of our 5-part series, "What Every Online Promotion Needs To Go Viral On A Budget: Our Top Five Tactics." In these trying economic times, marketers need the most bang for their buck, and nothing hits the mark like grassroots viral done right.
Every other day we’ll publish a new tactic. If you can’t wait to read it, we’re also making it available as a whitepaper you can download.
Thanks for your patience and stay tuned…
Visit our main site or check out our social & viral marketing services to learn more about Upshot Interactive. Also, feel free to drop us a line anytime.
