New Media Buzz

In a huge step for the final frontier of Internet access, today Gogo launched real wi-fi service on American Airlines. It’s only a matter of time before all the airlines take notice of just how important this is to people (as well as their own competitive advantage) and start adopting it fleet-wide just as Delta recently announced.

I must admit that I’m just slightly biased. Working with our partner Upshot, talented teams of strategists, writers, designers, programmers, and account leaders have been eagerly anticipating this day for the past year. Above is the teaser I created for the prelaunch site, including all the great Emergers and Upshotters who are the real geniuses behind the curtain.

Of course, thanks so much again to the killer client team we have the pleasure of watching boldly Gogo where no Wi-Fi has effectively gone before: Sherri Maxson, Darren Waxman, Tim Maxwell, Tom Weigman, Dennis Sladky, and all the other hard-workin Aircell people who have brought this to vibrant life through our nation’s airways.

As one of the strategists working on this project, what excites me most is seeing just how people use the Internet differently in planes. It’s the last whole new environment within which people are interacting digitally.

While I wring my hands like a mad scientist, you can read the official Aircell press release. And don’t forget to take the widget you see here (a former Apple staff Top Pick) with you to your favorite blog post or social networking platform as your party favor. Much more great news to come… stay tuned here with our RSS feed.