Emerging Media Demystified. From Upshot Interactive.
Congratulations are way overdue here at NMB for our Interface Designer Justin "Dr. J" Aram, and his wife, Brooke on the arrival of Weston Alexander Aram.
Weighing in at 8lbs, 7oz and 21 3/4 inches, he has already begun his design career by completely redesigning the way his parents sleep!
From all of us at Emerge, congratulations again, and best wishes to the entire Aram family!
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With fourteen million copies of her work in print, all of us at Emerge Digital are proud to have launched Sherrilyn Kenyon’s Dark-Hunter series off the page and into Facebook.
At The Ultimate Dark-Hunter Quiz, Fans are invited to connect with each other and test their knowledge. What’s more, fans of the series can also create questions to be added to the quiz. It’s all part of the celebration in anticipation of the release of Ms. Kenyon’s latest Dark-Hunter title: Acheron.
The Ultimate Dark-Hunter quiz is a great example of what happens when you provide a fun service for your audience. In just the first few hours, the application had over 4,000 installations and multiple user groups sprung up on the homepage. Since launch two weeks ago, more than 2,000 excellent questions have been submitted.
What’s really fun is that many of the user-generated questions have to be reviewed by Ms. Kenyon herself, as she has been the only person to match her audience in depth of knowledge of the series.
Many marketers and authors would have shied from the challenge of letting their audience control the content of their social networking application. The Dark-Hunter Quiz is yet another showcase of how today’s forward-thinking creators are enjoying win-win scenarios for everyone.
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Finally tried out Slideshare to much success this morning, and happy to share with you the presentation recently given on widget strategy at WidgetWebExpo in New York.
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Since starting this blog three months ago, I have been reading a lot more other blogs, and trying to learn the medium and its form along the way.
One facet of blogging in particular continues to mystify me: inspiring comments. For the more than twelve thousand visitors to this blog, only a handful of people will take the time to post a comment. Why?
Then at WidgetWebExpo I had the chance to meet David Cushman, who seems to have something insightful and unique to say about almost every medium.
We were talking about commenting in particular when he said that he thought his career as a journalist hampered his ability to evoke comments in blogging, "I’ve been trained to leave no question unanswered."
This led me to think about the difference in narrative structure between traditional mass media forms and Web-based media like blogs or YouTube.
Anytime there’s a place for comments, you’re essentially using a traditional narrative (the post) as your base. As people comment, they become part of the piece, changing the structure and the meaning with their interpretation.
When you look at a blog post or a YouTube or CurrentTV video with no comments, as a user, the meaning of that piece is solely between the creator and yourself. When viewing a post with comments, you take in something different.
The post has gone from a traditional linear narrative to a circular (non-linear) narrative. The communication presented to you is now a combination of multiple viewpoints; you’re creating your own meaning from an ensemble of writers.
The question to creators is how to effectively start that script narrative and entice audience members to participate and shape the final meaning of that piece. Leaving some of the questions unanswered may be the start.
Writers from traditional media backgrounds may have a tough time with this, simply because answering all the questions within the article will always feel to us as what makes the piece complete.
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Linda Boland Abraham, ComScore
They have 950 clients, what’s not as well known is how global they are. They’re the only company in the world that can report data from 174 countries.
They started the Widget Metrix Report about a year ago. Their definition of a widget had grown and evolved over the past year. Widgets that are operationalized in many different ways. They’re working with companies to make sure that they’re accurately defining and understanding what’s happening with widgets.
US is 77% reach across the market. In Canada it’s over 80%. Widget reach in Asia is low, but the numbers are huge. In Latin America, some widgets have huge reach, like photo sharing in Brazil.
Canada is among the highest reach, followed by Singapore, PR, Malaysia, Portugal.
In Russia Social networking is huge, but for some reason, widgets are not that big of a presence. They are laying broadband now, and will be ready for more advanced technologies in a few years.
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