Emerging Media Demystified. From Upshot Interactive.
Inspired from last night’s stay atop the Tarrytown, NY Hampton Inn.
You’re insane
So curved
like great art
directing my eye
around a part of the shower
I never thought to consider
Bold and different
But then
Like tailfins on cars
your novelty wears
Are you here to help
shower rod?
Why are you running away
from keeping water inside the tub?
Please come back, shower rod.
Stop your quest to find
the other side of the bathroom.
I need you here.
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As I’ve been trying to keep up my own education on social media platforms, capabilities, and everything else on the Web that allows people to communicate and come to consensus, I can’t seem to escape the excellent writing of Dave McClure.
At first, it was all innocent, as I enjoyed Startup Metrics for Pirates at SXSW. That brought me to his blog, 500hats. Then my postgame article on that great panel. Then, some link to a video where Dave’s playing rockband in some studio. After that, found this awesome way of dissecting Facebook apps that he wrote on TechCrunch.
At this point, every shot of me is a closeup from an angle slightly behind me.
The kettle drums pick up a pace with the strings.
French horns begin to intone with a foreboding aura.
Then silence.
The phone rings.
Whew.
Just my grandmother. Again.
The real point here is that Dave’s post from the past on the basic architecting of Facebook apps is a must-read.
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Jared Spool delivers yet again in his presentation. As I mentioned in the live post, when I saw the man last, he was preaching on creating user-centered experience with designing for the scent of information and basic usability concepts that rocked our world and led us straight down the path of designing ecommerce funneling (which I always thought was awesome until Going Social Now completely changed my thinking on it).
This time around, Spool burned down the house with his take on a more abstract concept: delighting users by manipulating their perception of an experience.
To be perfectly honest, Magic was probably too esoteric and gimmicky of an analogy to express these ideas, though it did make them entertaining. The problem with magic is that even when you see a trick deconstructed, you’re still left with the feeling that you can’t do it yourself — the trick is no more accessible to you after having "learned the secrets" than it was before. Pen and Teller have killed for years on this exact concept.
But when you break down his examples, what shone through brightest for me was how important manipulating time and space is for the user experience. And if you look at TV and Film, a lot of the concepts he’s trying to broach with magic have been practically applied for more than a century: and we all know them…
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Can’t let another day pass without thanking Adrian Crook at FreeToPlay.biz.
He was a panelist on Casual Multiplayer Online Games: Serious Revenues. He has also listed our site as a further resource for our live SXSW coverage of that panel.
So thanks again, and a warm welcome to all the folks who have taken the leap to visit The New Media Buzz and see what we’re all about.
Visit our main site or check out our social & viral marketing services to learn more about Upshot Interactive. Also, feel free to drop us a line anytime.
Now more than a week removed from SXSW, I can’t help but think that more than any technology or tactic, what’s emerging now is finding the right narrative to tell stories that will engage audiences.
Whether it’s using social discourse to help sell sofas, getting people to comment at Current TV, optimizing Web pages for better AARRR, or selling more virtual gifts at Gaia, it’s no longer a discussion about how to create the technology (though there was a lot of that at the geocaching games panel).
More than ever, it’s about understanding the context of the message, and the narrative convention that will work best to make that message evocatively resound with an audience.
Still smarting from the Video for Web and Devices panel, and looking at We Tell Stories especially, I keep coming back to poetry.
Purely about being evocative and concise, really good poetry holds a lot of the keys to the future of interactive. Just ask Steve Jobs.
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