Emerging Media Demystified. From Upshot Interactive.
Well, we finally have a date, and an interesting twist. Apple will be unveiling its long-awaited iPhone SDK (Software Developer’s Kit).
But check out the photo, and you’ll see the twist: the SDK sits between the enterprise and the iPhone. What does this mean?
More after the jump…
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As reported virtually everywhere in the free world today, Microsoft got belted with a 1.3 billion dollar fine from the EU.
Interestingly enough, and slightly less prominently, Germany’s high court ruled today that government surveillance of people’s computers was a personal violation. Except that they still could spy on people’s systems if the court thinks it’s okay.
This brings up a couple of questions about the nature of gigantic fines like this and the high-stakes battle for who gets control over our computers.
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Check out this fancy UIC widget! A really great example of what happens when the creative and programming minds at Emerge are let loose on a client: Nothing but net.
Like what you see? You’ve mainly got Adam Stipanuk, our CD, and Matt Pedersen: crack Flash commando to thank. We hope all you UIC students and alumni out there like the widget, we made it for you. Stats to follow soon.
More than just a great looking interface and smooth Flash coding, the secret under the hood happens when you click the "Get & Share" button at the bottom. In a click, you can choose from over 20 different widget platforms and social networking sites to add the UIC widget to. From MySpace and Facebook to Apple Dashboard and pageflakes.
Personally, I never went to UIC, but I can’t stop playing that fight song.
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We’re proud to announce the reorganization of Aircell.com. The site looks similar, but everything’s been put in a better place, setting the table for their big in-flight Internet brand launch.
Thanks to everyone who put in so much effort, and a few late nights wrestling Joomla into submission: Sherri Maxson at Aircell, Paul Marran at Upshot, and our Emergers Amelia Kleymann, Mark Smith, Jason Hayes, and Kathy O’Brien.
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In the latest piece on iMediaConnection, I’m taking on the latest quagmire for marketers: what to put in your widget.
These days, more and more people are understanding the power of creating a widget channel. And when they start the process, it’s all very exciting. But with that excitement comes a thought process still rooted in traditional marketing, the idea that you have to fill the widget with fresh content made by an agency — like an endless stream of print ads.
The fact is, just as our offline economy has moved firmly into the era of being serviced-based (I think there are more registered masseuses in the country than factory workers), so has the online world.
So, to get folks more comfortable with the idea of widget as service channel, not just as an ad channel, here we present a few current widgets from big brands: what they’re doing right, and what they could be doing better.
Enjoy the article after the jump.
Michael
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