Somehow, Flash continues to be pigeon-holed as an animation tool for Websites. That drives me crazy.
As a narrative convention, the Web is less and less about turning pages, like a book, and more about manipulating time and space like television or film. This is awesome for marketers and users. Being able to take advantage of the Web as an interactive broadcast medium is Flash.
But because Flash is used within such tight narrative rules, the opportunities it presents to marketers is overlooked constantly.
That’s why I wrote this Flash article you’ll find after the jump. Just a few ways that people can shift Flash into another gear using the Flash space they’re already buying.
