One of the biggest roadblocks to developing the killer app is deciding which added features to pick. Here are four options that will help you find the way.
In the branded desktop space, simply pushing promotional offers isn’t enough to keep your brand perpetually in front of your audience. You need that "killer app," that one piece of additional timely, convenient content that fits so well with your audience’s lifestyle that they wouldn’t dare give it up. It’s this extra bit that keeps people interacting with your brand as much as 30 times a week.
This is the point at which many brand managers feel overwhelmed by the possibilities. Do we add an MP3 player? A video viewer? A game? A branded chat client? While there aren’t any easy answers, here are a few ways to approach identifying the "killer app" for clients:
