Get maximum brand lift from widgets
Here's a look at a few ways your brand can take advantage of the users you're currently not talking to.
How much is your brand missing out by not employing a widget strategy? There's no easy answer to that, but since comScore starting tracking an audience of close to 300 million users, most brand managers have that itchy feeling like all their users are watching a TV channel that they just can't get space on.
Luckily, brands that haven't gotten in on widgets or mini-apps are closer than they think. Keeping the premise simple and the audience discourse in mind provides surprising amounts of lift in all kinds of places, which those experimenting with the medium are enjoying with great frequency.
So let's take a look at just a few of the ways brands are making a measurable difference in the space; ways your brand can take advantage of these hundreds of millions of users you're currently not talking to at all...
Here in the Aware conference room, before a crowd of about 20
Packing up for my 







